Hi, I’m Elena,

A content strategist and writer for small and medium businesses ready to grow online.

I plan and write persuasive, research-backed, SEO-optimised copy that helps you:

  • Improve online visibility
  • Boost website traffic
  • Attract new leads
  • Increase conversions.

Haphazard content is bad for business.

People who struggle to find the information they need close your tab.
And if they stay but can’t cut through the fluff, they never come back.

Nail your content and watch your
website crush your goals.

What I do

Content planning

Strategic content ideation and planning with the kind of insight AI can’t replicate. Drive more traffic, spark deeper interaction, and turn interest into new business.

Landing pages

Pages designed to convert, written with empathy, clarity, and nuance no AI can fake. Capture attention, drive action, and grow your list or customer base.

Blogs and articles

Human-centred, SEO-optimised articles your prospective customers are genuinely interested in. Attract the right audience, build trust, and turn readers into leads.

Case studies

Engaging and authentic customer stories that showcase your best work. Watch people considering your service or product get in touch.

Newsletters

Welcome, onboarding, lead nurturing, event, feedback, … Cut through the inbox noise with empathy-led, strategically written emails and improve your click-through rate.

Website copy

SEO-optimised copy that clicks with your audience, reflects your personality, highlights your unique selling points, and delivers your key messaging.

“Elena is a secret weapon for content creation.”

Matthew Harvey, Director at CLOUT

Why hire me as your content strategist and writer?

Click with your audience

I plan and write content that your prospective clients genuinely want to read and engage with.

Stand out

I have a knack for figuring out what makes you unique and spotlighting it. I’ll make you shine.

Showcase your expertise

I carry out in-depth research to plan and create copy that builds trust.

Why spend dozens of hours writing content that doesn’t generate leads?

Content that clicks (with your audience)

Elena Manighetti

Content strategist

Content writer

Remote copywriter

Partita IVA 04494790167