
About me
Hi, I’m Elena, a content strategist and SEO copywriter. I plan and write content that clicks with your audience.
My story starts in hilly Northern Italy, where I grew up. I studied and worked in journalism in Milan, then I moved to the sunny UK to complete a Master’s in PR.
I started working in digital marketing agencies in 2013 between London and Manchester and quickly made my way up to Head of Content Marketing. Before going freelance, I headed a team of twelve, developed content marketing strategies, and liaised with clients.
Fueled by my passion for content and desire for independence, I launched my freelance business in 2017. Now I’m back where it all started, living in the Italian mountains, working remotely for British, American, and Australian clients.
If you’d like to learn more about my experience, take a look at my LinkedIn profile.
I help businesses connect with their audience and attract new leads.
Since 2017, I have worked with digital agencies, multinational companies, small businesses, and solopreneurs across a variety of fields. I can easily switch between industries because…
The key to an effective content strategy is connecting with a specific audience.
I do that by researching your industry, product, or service and putting myself in the shoes of your prospective clients. That way, I can understand their needs, doubts, interests, and pain points.
Whether your audience are wealthy home owners, van lifers, production line managers, boaters, or people with chronic health issues, I can speak their language.
Clients I’ve worked for include

DECKEE

CLOUT

Natures Menu

Noom
“Elena’s content writing skills are second to none and the content she writes is
targeted very well to our niche market.”
Lauren Hagan, Marketing Executive at Allied Vehicles Group




A little more about me
If, like me, you struggle to make small talk, here are some “fun” facts you can use to break the ice on our first call:
- I’m a “repat”: I’ve studied and worked in the UK for many years and then relocated to Italy
- I spent four years sailing around the world
- I’m the human to a young border collie who trained me to cuddle him on demand
- I love the outdoors and spend much of my free time rock climbing.
Stop wondering why your website isn’t delivering results.
Content that clicks (with your audience)
Elena Manighetti
Content strategist
Content writer
Remote copywriter
Partita IVA 04494790167
