Nutrition content creator
Hi, I’m Elena, a content writer and strategist with a huge passion for nutrition, wellness, and holistic health. I read, listen to, and watch nutrition content daily. What brought this on? I hear you ask. First, a rather high BMI number, then an early-ish Hashimoto’s disease diagnosis.
Nutritional Therapy helped me put Hashimoto’s disease into remission – my thyroid repaired itself in just over a year(!). When the sonographer told me my thyroid “looked normal,” I realised just how powerful nutrition and lifestyle are.
That’s why now I use my skills as a content writer to help people like you reach the right clients.
I create
content that…
- Attracts and speaks directly to your target audience
- Doesn’t overpromise, but sells
- Conveys your unique selling points
- Reflects your personality and tone of voice
- Delivers your messaging in a clear, concise way
- Graciously repels the wrong clients
- Is SEO-optimised for search engines
- Generates leads.
Reach new clients
Generate more leads
Raise your rates confidently
I can empathise with your target audience because…
I know what it feels like to:
- Find out you have a little-known disease
- Go through an elimination diet
- Be frustrated at your body and live with recurring symptoms
- Bounce from specialist doctor to specialist doctor
- Be bedridden for 2 months (I had Dengue Fever)
- Struggle with your weight
- Completely overhaul your diet and lifestyle
- Lead a stressful life as a department head
- Give up some delicious foods (goodbye, gluten and dairy).
Plus, I lived in the UK for over 7 years, am married to a British guy, stay in touch with British friends, and still watch British shows (Peep Show’s still my favourite!).
“I cannot thank Elena enough for producing such meticulously personalised content for my website. I am so happy with how she took my ideas and wishes and formulated them into a wonderful voice that will speak so passionately to those visiting my website. Her expertise and insight combined with genuine interest made the whole process really enjoyable.”
Kirsty Groves, Revolution Nutrition
I write evidence-based copy.
Your credibility is key, so I include links to studies in my writing.
I link to publicly-accessible articles from databases and outlets like PubMed, NIH, BMJ, and ScienceDirect. People can click through and read a scientific article or study backing my claims.
While of course I don’t know everything about nutrition, I love researching topics such as longevity, autoimmunity, stress, perimenopause, breath work, and much more. I know how important your credibility is, so I include links to studies in my writing.
Why invest in a nutrition content creator
Setting up and keeping a nutrition consultancy going used to be fairly easy.
Earn your certifications, rent a little studio with decent footfall, print some flyers, and see new clients walk through the door each month.
Now, you’re competing with thousands of nutritionists around the world, many of whom also happen to be impossibly-beautiful influencers with hundreds of thousands of Instagram followers.
Standing out is key. You need a strong and impactful online presence.
Simply copying other nutritionists’ websites won’t cut it.
If your content doesn’t pop, people will close your tab or choose a cheaper option. You need to showcase your uniqueness to connect (click) with potential clients. That’s why hiring a copywriter is essential.
Copywriting involves writing content with a goal in mind.
Every section and every word help achieve that goal, like generating leads or selling an offer. That’s why us copywriters exist. Hi!
I’m here to help you uncover your uniqueness, untangle your approach, and articulate it in a way potential clients get.
Stick with me and watch your website create connections, build trust, and get people excited about working with you.
Why spend dozens of hours creating DIY content
that doesn’t generate leads?
Revolution Nutrition
Scuola di Medicina e Nutrizione Funzionale
Noom
Content that clicks (with your audience)
Elena Manighetti
Content strategist
Content writer
Remote copywriter
Partita IVA 04494790167
Content That Clicks (With Your Audience) 