Content that reads well is nice…
But it doesn’t generate leads.
Every article, newsletter, and landing page you publish needs to play a part in your marketing funnel.
Content services
✓ Content ideas and planning
✓ Email marketing
✓ Landing pages
✓ Website copy
✓ Case studies
✓ Blogs and articles
✓ Copy optimisation
✓ Website content audit
Content planning and copywriting rates
I price by project or task, depending on the level of service you need. How extensive does the content plan need to be? How complex are the topics we’ll cover?
To give you an idea, my hourly rate for one-off projects is 55 euros. But when you purchase a tailored package, or we agree on a monthly retainer, the rate lowers.
All content writing packages include research, SEO optimisation, and one round of amendments.
Book a free 15-minute call with me to chat about your project. I’ll follow up with a quote and, if you’re happy with it, a content strategy or creation agreement.
Tired of…
- Wondering why your website isn’t meeting your goals?
- Seeing no results from the content you publish?
- Having to convince new clients to trust your expertise?
- Juggling “real work” with writing content?
I can help you…
- Create a content plan that’s aligned with your objectives
- Get your core messaging across to potential customers
- Showcase your expertise, uniqueness, and personality
- Connect with your audience and turn them into leads.
Why hire me as your content writer
Click with your audience
I put myself in your audience’s shoes and figure out their doubts, pain points, and interests. They will genuinely want to read your content.
Sound professional
I get it – you’re a specialist in your field and want people to know. So I write copy that makes you sound like a pro while speaking to real people.
Stand out
It can be hard to work out what makes you unique. I ask you strategic questions to figure it out and craft copy that spotlights your strengths.
Showcase your expertise
I carry out in-depth research or interview you about specialist subjects to create expert copy that’s easy to digest and builds trust.
How it works
- We have a free 15-minute call to talk about your requirements
- I send you one or more quotes
- If you accept one, I send you a contract
- You pay 50% of the fee upfront
- If needed, we have a discovery call and I carry out market and audience research
- I deliver the content via Google Docs for review
- I make revisions based on your feedback
- I send you the finalised copy in Word
- You pay the rest of your fee.
“Elena has a rare ability to pick up nearly any topic of content and produce articles of genuinely high quality that are engaging and SEO-optimised.“
Matthew Harvey, Director at CLOUT
FAQs
Do you do trials?
Absolutely, I offer paid trials. I can write one or more pieces of content or produce some content ideas, so we can see if we’re a good fit. No strings attached; I charge my standard hourly rate.
Where are you based?
I’m a remote copywriter working for British, American, and Australian clients. I currently work from Northern Italy, at my home office. We can chat via Google Meet or Teams or exchange emails.
Can I read some of your work?
Of course. Head over to my portfolio to read some of the content I wrote for past clients. If you’d like to see more, get in touch.
Where are you based?
I’m a remote copywriter working for British, American, and Australian clients. I currently work from Northern Italy, at my home office. We can chat via Google Meet or Teams or exchange emails.
Do you use AI?
Yes, as a personal assistant. It helps me brainstorm, kick-start research, and catch those tip-of-my-tongue moments.
I’ve learned to prompt ChatGPT to write articles. But no matter how long I spend briefing it, I end up having to rewrite the whole thing from scratch. The quality simply isn’t there yet.
Why should I hire you when ChatGPT can write articles for free?
I can prompt ChatGPT to write articles. I even taught it how to write like me. It just can’t do it. No matter how detailed my prompts are, it writes impersonal, repetitive, cheesy content. It’s 80% fluff. Every article features words like “delve into,” “embark on,” “testament,” and “transformative,” and hypothetical scenarios (“imagine you’ve just bought your first home…”). Soon enough everyone will be able to spot this kind of content and instantly switch off.
What’s more, AI can’t meet Google’s EEAT standards. It doesn’t have personal experiences or unique viewpoints and can’t provide human creativity and context. That’s important because, for now, Google still dominates the search market.
If and when AI can write like a professional copywriter, I will act as its editor and watch my productivity skyrocket. For now, I use it as a helpful assistant.
I need more than a content strategy…
No problem. I work with UK-based digital agency Clout – I’m their content person. They create websites, run SEO, CRO, and paid advertising campaigns, implement UX strategies, and much more.
Why is your website called “elenaswebsite”? It’s not very professional.
My surname is Manighetti. Only Italians can remember it and spell it. Elenaswebsite is more memorable.
Sure; AI can throw 100 blog ideas at you in seconds. The problem? Most of them are vague, obvious, and already on 10,000 other websites.
Content that clicks (with your audience)
Elena Manighetti
Content strategist
Content writer
Remote copywriter
Partita IVA 04494790167
Content That Clicks (With Your Audience) 